Part-time mode, one module everytime
Hong Kong, Beijing, Shanghai, Cambridge
|Medium of Instruction：||
English (translation provided) and Mandarin
April 2020, 7th Cohort
In the era while globalization and regionalization take place at the same time, Asian companies face challenges from both local and global market. It becomes increasingly important for business leaders to adopt both global and local perspectives, aware of both structural change and local dynamics, capable of leading innovation and dealing with complexity in a drastically changing world.
Focusing on three key elements of general management: business drivers, management skills, as well as corporate culture, this programme guides students to analyze the key challenges that senior executives would face when expanding their enterprise globally or regionally, and equip them with essential tools for success in senior management.
首席执行官CEO(Chief Executive Officer)，首席变革官CTO(Chief Transformation Officer)，首席创新官CIO(Chief Innovation Officer)，首席人力资源官CHO(Chief Human Resource Officer)和首席营销官CMO(Chief Marketing Officer)等首席官和高管，如何在战略调整上相亘配合，协同管理上实现效应，决定了企业创新和变革的能力，拥抱风险和应对危机的能力，以及能否利用创新技术和多元文化提高竞争力。
With both leading scholars from internationally-acclaimed universities and business leaders across the world joining the faculty team, as well as the overseas module through the partnership with Cambridge Business School, the programme equips students with the international exposure which is key for success in today’s economy;
Critical Issues in Senior Management
With a specific focus on corporate value enhancement, the programme will address critical issues that senior management have to deal with (i.e., innovation, financing, organizational change, smart business, brand management, cross-cultural management, corporate sustainability), aiming to equip students with essential tools for successful enterprise expansion.
Global Alumni Network
Students will join a global community with outstanding academia and alumni network across the world. The various alumni events (i.e., seminars, forums, visits) will not only enable you to broaden your network but also to think and work on a global scale.
Students who completed all required modules and passed all assessments will be awarded the “Postgraduate Diploma in Business Expansion and Management”, a postgraduate qualification recognized by countries across the world, which include but not limited to United Kingdom, Germany, Belgium, Spain, Canada, Ireland, New Zealand, Poland, Australia, Sweden, South Africa, India, Chile, Brazil, Singapore.
This programme is for C-level executives from various industries. Applicants must have at least 10 years of working experience and at least 8 years of management experience.
The programme aims to provide systematic and professional trainings to the senior management of an organization. Through drawing on overseas experience in business growth and expansion strategies, brand management and personnel management, the students would be able to maximize returns on the enterprise resources, balance the risks involved and take into account the corporate social responsibility and business ethics and ultimately the operations and management of an organization at international level would be developed.
Programme Intended Learning Outcome：
- Critically analyze both the internal and external environments for the organization, and establish strategies in line with the organizational needs of international development;
- Through drawing on experience in global operations, establish appropriate measures for all major areas of an organization to enhance returns on its local or multinational business;
- Apply risk management concepts related to international operations, and establish proposals to foster the healthy development of organizations;
- Design a corporate governance system to integrate the concepts of corporate social responsibility and business ethics;
- Collect, integrate and analyze data for the organization in formulating and implementing global operations and management strategies.
- Utilize cutting-edge business knowledge to build good internal and external relationships with business partners, society and public.
The faculty team is composed of leading scholars and business leaders across the world. With extensive experience in both the industry and academia, EEM Faculty team will bring both global and local perspectives for the students.
Mr. Robert Lewis
Senior International Counsel, Zhong Lun Law Firm
Co-Founder & Chief Expert, China Going Global Think-tank
Prof. Michael Barrett
Professor of Information Systems & Innovation Studies, Judge Business School, University of Cambridge
Prof. Ken Peattie
Professor of Marketing & Strategy, and Head of the Marketing & Strategy Section, at Cardiff Business School
Prof. Yesha Sivan
Founder and CEO of i8 ventures
Visiting Professor of Innovation and Venture, Chinese University of Hong Kong Business School
Mr. David Chin
Guest lecturer at HKU SPACE Executive Academy
Alternate Chief Executive for UBS Hong Kong
Head of the Investment Banking Division (Asia) for UBS
Managing Director and Head of Corporate Client Solutions for UBS Asia Pacific
Dr. Chern Lu
Adjunct Associate Professor at the University of Hong Kong, SPACE
Chief Risk Officer of Ping An Pan Hai
Executive Director of the Risk Management Research Centre, Asian Institute of Investors
Postgraduate Diploma in Enterprise Expansion and Management
Students who successfully completed the non-credit bearing module "Residential Workshop", and all the assessment of the 9 credit-bearing modules, will be awarded the certificate “Postgraduate Diploma in Enterprise Expansion and Management” issued by the University of Hong Kong.
Minimum Entry Requirements
In order to encourage ICB and SEA alumni to practice the concept of "lifelong learning" and move toward higher career goals, SEA will set up the "ICB and SEA Alumni Lifelong Learning Scholarship" (HK$30,000 for each eligible alumni) to support continuous breakthroughs and excellence, and continue their studies and pursue a series of executive courses offered by SEA in conjunction with the world's top educational institutions such as Cambridge University Business School, Harvard Medical School and KEDGE Business School.