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Al Lieberman 教授
Alvin Lieberman教授
纽约大学斯特恩商学院教授
娱乐媒体与科技课程总监

Al Lieberman教授是纽约大学斯特恩商学院教授、娱乐媒体与科技课程总监。Lieberman教授目前教授《娱乐产业营销》、《娱乐业全球化》、《娱乐制作商业》、《体育营销》、和《电影工艺:戛纳电影节》等课程。 Lieberman教授已经在纽约大学斯特恩商学院工作了超过15年。他的主要研究领域包括电影节和娱乐全球化。

在加入纽约大学斯特恩商学院之前,Lieberman教授曾担任扬·罗比凯广告公司(Young & Rubicam)直效广告部的执行副总裁,负责管理财富500强企业的广告业务。之后,他加入了西蒙·舒斯特出版社(Simon and Schuster)担任全球营销总监,并成为公司「剪影书」部门的执行副总裁。Lieberman教授创立广告营销公司Gray Entertainment并担任CEO,服务华纳兄弟、美国广播公司等传媒与戏剧公司。

Lieberman教授的第一本书《娱乐营销革命》被翻译成了多种语言,并被阿根廷版《财富》杂志评选为最佳商业书籍;其第二版于2013年7月发行,书名为《娱乐营销终极指南》。

Lieberman教授先后在康奈尔大学和纽约大学获得劳动关系学学士学位与工商管理学硕士学位。

Al Lieberman is the Clinical Professor of Marketing Entrepreneurship and Innovation, a Professor of Management Practice and the Executive Director of the Entertainment, Media and Technology Program at New York University's Stern School of Business. In his current position, Professor Lieberman teaches several courses including The Marketing of Entertainment Industries, Globalization of the Entertainment Industry, The Business of Producing, Sports Marketing, and a course called The Craft & Commerce of Cinema: The Cannes Film Festival. Professor Lieberman has been with NYU Stern for more than 15 years. His primary research areas of interest include film festivals and entertainment globalization. Before joining NYU Stern, Professor Lieberman served as the executive vice president of Young and Rubicam Direct Response Division and managed the advertising accounts of Fortune 500 companies. He then joined Simon and Schuster as World-Wide Director of Marketing and became Executive Vice President of the company's Silhouette Books division. Professor Lieberman was also the founder and C.E.O. of Grey Entertainment, an advertising and marketing company whose client roster included Warner Brothers Studios, ABC Entertainment, News American Corp., Harper Collins Publishers and a variety of theatre and arts companies. Professor Lieberman's first book, The Entertainment Marketing Revolution, was translated into several languages and voted the best business book by Fortune Magazine in Argentina. Its second edition was published in July 2013 under the title The Definitive Guide to Entertainment Marketing. Professor Lieberman received his Bachelor of Science in labor relations from Cornell University and his master's degree in marketing from NYU Stern.