Professor of Marketing & Strategy, and Head of the Marketing & Strategy Section, at Cardiff Business School
Ken Peattie is Professor of Marketing & Strategy, and Head of the Marketing & Strategy Section, at Cardiff Business School. Ken is also Co-Director of Cardiff University’s Sustainable Places Research Institute and for twelve years, he was the Director of the BRASS Research Centre specializing in business sustainability and CSR, funded by the Economic and Social Research Council (ESRC), the UK's leading research and training agency addressing economic and social concerns.
Cardiff is one of the UK's largest Universities and is ranked 5th in the UK for research excellence and 2nd for its research impact. Cardiff Business School is one of the largest business schools in Europe, and the only one in Wales to hold AASCB accreditation.
Before working as an academic, Ken has worked in marketing and strategic planning in an American paper multinational and a UK electronics company. His research interests focus on the impact of sustainability concerns on marketing and corporate strategy making; social marketing for healthy and sustainable lifestyles; social enterprise and corporate social responsibility. He has published three books and numerous book chapters on these topics, and has published in journals including California Management Review, Journal of Business Research, Journal of Marketing Management, Public Policy & Marketing, and European Management Journal. In 2010 Ken's book 'Sustainability Marketing: A Global Perspective' co-authored with Frank-Martin Belz was awarded the Business Book of the Year award by the German Academic Association for Business Research.
Ken’s involvement with policy and practice has included developing a number of reports and briefings for organizations such as Defra, the DTI, the Welsh Assembly Government, Research Councils UK and the ACCA. He has been actively involved with the Chartered Institute of Marketing's Advisory Group on CSR and Sustainability in Marketing, Business in the Community's CSR index steering group and the steering group of Forum for the Future's 'Limited Edition' sustainable marketing initiative.