Mr Kevin Yeung is currently the Director of Studies (Academic Affairs) of the HKU SPACE Senior Executive Academy and the HKU SPACE Institute for China Business, the Acting Head of College and Business and Finance, and a Principal Lecturer of HKU SPACE. Besides academic management, he teaches Brand Strategy, Intelligent Marketing and Marketing Communications in both Mainland China and Hong Kong. Mr Yeung's experience and research interests focus on AI in marketing, experience management and brand leadership. In recent years, he has been frequently invited to Hong Kong and the Mainland to provide internal training for major companies such as Belle Group, Estee Lauder, Watsons, etc. He has also provided consulting services for many large enterprises and government agencies before joining the HKU SPACE, including Jusco, Bossini, Sun Hung Kai, Hongkong Post Office, Light Railway, South China Sports Association, etc.
Mr Kevin Yeung
Director of Studies (Academic Affairs) / College Principal Lecturer of HKU SPACE Senior Executive Academy