Research Director at Taylor Nelson Sofres
Managing Director at Millward Brown
Head of Insight and Consulting, SVP
In June 2016, Albert Sim joined Miaozhen Systems, where he is responsible for strategic planning and the company’s research and consulting businesses. He also leads and advises on product innovation. Prior to this, he was Research Director at Taylor Nelson Sofres in Malaysia and Managing Director at Millward Brown in Beijing.
Mr. Sim has worked in the field of market research and consulting for more than 20 years, more than half that time in China. He is familiar with both quantitative and qualitative research methods and is also adept at integrating data analysis for commercial applications.
Mr. Sim believes that innovation with practicality is the key to business leadership. He successfully led the merger of a local company and a global enterprise, and led Millward Brown's remarkable performance of 10 years of sustained growth. Under his leadership, Millward Brown’s business scope expanded from its early focus on FMCG and MNC to the automotive, healthcare, technology, internet and gaming industries.