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Key Details


15 months

Class schedule:


Part-time mode, one module every month

Hong Kong, Beijing, Shanghai, Cambridge

Medium of Instruction:

English (translation provided) and Mandarin

Next Intake: April 2019, 6th Cohort

In the era while globalization and regionalization take place at the same time, Asian companies face challenges from both local and global market. It becomes increasingly important for business leaders to adopt both global and local perspectives, aware of both structural change and local dynamics, capable of leading innovation and dealing with complexity in a drastically changing world.

Focusing on three key elements of general management: business drivers, management skills, as well as corporate culture, this programme guides students to analyze the key challenges that senior executives would face when expanding their enterprise globally or regionally, and equip them with essential tools for success in senior management.

International Exposure
With both leading scholars from internationally-acclaimed universities and business leaders across the world joining the faculty team, as well as the overseas module through the partnership with Cambridge Business School, the programme equips students with the international exposure which is key for success in today’s economy;

Critical Issues in Senior Management
With a specific focus on corporate value enhancement, the programme will address critical issues that senior management have to deal with (i.e., innovation, financing, organizational change, smart business, brand management, cross-cultural management, corporate sustainability), aiming to equip students with essential tools for successful enterprise expansion.

Global Alumni Network
Students will join a global community with outstanding academia and alumni network across the world. The various alumni events (i.e., seminars, forums, visits) will not only enable you to broaden your network but also to think and work on a global scale.

Internationally-recognized Certificate
Students who completed all required modules and passed all assessments will be awarded the “Postgraduate Diploma in Business Expansion and Management”, a postgraduate qualification recognized by countries across the world, which include but not limited to United Kingdom, Germany, Belgium, Spain, Canada, Ireland, New Zealand, Poland, Australia, Sweden, South Africa, India, Chile, Brazil, Singapore.

This programme is for C-level executives from various industries. Applicants must have at least 10 years of working experience and at least 8 years of management experience.

The programme aims to provide systematic and professional trainings to the senior management of an organization. Through drawing on overseas experience in business growth and expansion strategies, brand management and personnel management, the students would be able to maximize returns on the enterprise resources, balance the risks involved and take into account the corporate social responsibility and business ethics and ultimately the operations and management of an organization at international level would be developed.

Programme Intended Learning Outcome:

  • Critically analyze both the internal and external environments for the organization, and establish strategies in line with the organizational needs of international development;
  • Through drawing on experience in global operations, establish appropriate measures for all major areas of an organization to enhance returns on its local or multinational business;
  •  Apply risk management concepts related to international operations, and establish proposals to foster the healthy development of organizations;
  • Design a corporate governance system to integrate the concepts of corporate social responsibility and business ethics;
  • Collect, integrate and analyze data for the organization in formulating and implementing global operations and management strategies.
  • Utilize cutting-edge business knowledge to build good internal and external relationships with business partners, society and public.
  • Residential Workshop @ HKU — From Being Excellent To Exceeding;

  • Innovation Strategy for Corporate Expansion

  • M&A and Investment Strategy

  • Corporate Competency and Organization Design

  • Risk Management


  • Brand Leadership and Contagious Marketing Experience

  • Digital Transformation and Smart Business (Cambridge Study Tour)
  • Diversity and Cross-cultural Management

  • Corporate Sustainability

  • Final Project


Elective Modules:

  • Big Data in Marketing


  • Marketing Audit and ROI Management


The faculty team is composed of leading scholars and business leaders across the world. With extensive experience in both the industry and academia, EEM Faculty team will bring both global and local perspectives for the students.

Postgraduate Diploma in Enterprise Expansion and Management
Students who successfully completed the non-credit bearing module "Residential Workshop", and all the assessment of the 9 credit-bearing modules, will be awarded the certificate “Postgraduate Diploma in Enterprise Expansion and Management” issued by the University of Hong Kong.

Minimum Entry Requirements

  • Hold a bachelor’s degree awarded by a recognized university;
  • Hold a senior management positions within current organization
  • Have at least 10 years of relevant work experience
  • Be recommended/sponsored by current working institution

Programme Fees

Application fee: 

RMB 1,000

Tuition fee:

HKD 281,000
(The tuition fee includes the cost of teaching materials and accommodation. The cost of transportation expenses are not included.)


China Mainland
Ms. Vivian Liang
Tel: (021) 6841 1263
Address: Room 021, 4/F, Hang Seng Bank Tower, 1000 Lujiazui Ring Rd, LuJiaZui, Pudong Xinqu, Shanghai, PRC
Hong Kong
Mr. Marius Chow
Tel:(852) 2867 8381  

Address:8/F, T.T. Tsui Building, Pokfulam
 Road, The University of Hong Kong, Hong Kong