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Al Lieberman 教授
Alvin Lieberman教授
紐約大學斯特恩商學院教授
娛樂媒體與科技課程總監

Al Lieberman教授是紐約大學斯特恩商學院教授、娛樂媒體與科技課程總監。Lieberman教授目前教授《娛樂產業營銷》、《娛樂業全球化》、《娛樂製作商業》、《體育營銷》、和《電影工藝:戛納電影節》等課程。 Lieberman教授已經在紐約大學斯特恩商學院工作了超過15年。他的主要研究領域包括電影節和娛樂全球化。

在加入紐約大學斯特恩商學院之前,Lieberman教授曾擔任揚·羅比凱廣告公司(Young & Rubicam)直效廣告部的執行副總裁,負責管理財富500強企業的廣告業務。之後,他加入了西蒙·舒斯特出版社(Simon and Schuster)擔任全球營銷總監,併成爲公司「剪影書」部門的執行副總裁。Lieberman教授創立廣告營銷公司Gray Entertainment並擔任CEO,服務華納兄弟、美國廣播公司等傳媒與戲劇公司。

Lieberman教授的第一本書《娛樂營銷革命》被翻譯成了多種語言,並被阿根廷版《財富》雜誌評選爲最佳商業書籍;其第二版於2013年7月發行,書名爲《娛樂營銷終極指南》。

Lieberman教授先後在康奈爾大學和紐約大學獲得勞動關係學學士學位與工商管理學碩士學位。

Al Lieberman is the Clinical Professor of Marketing Entrepreneurship and Innovation, a Professor of Management Practice and the Executive Director of the Entertainment, Media and Technology Program at New York University's Stern School of Business. In his current position, Professor Lieberman teaches several courses including The Marketing of Entertainment Industries, Globalization of the Entertainment Industry, The Business of Producing, Sports Marketing, and a course called The Craft & Commerce of Cinema: The Cannes Film Festival. Professor Lieberman has been with NYU Stern for more than 15 years. His primary research areas of interest include film festivals and entertainment globalization. Before joining NYU Stern, Professor Lieberman served as the executive vice president of Young and Rubicam Direct Response Division and managed the advertising accounts of Fortune 500 companies. He then joined Simon and Schuster as World-Wide Director of Marketing and became Executive Vice President of the company's Silhouette Books division. Professor Lieberman was also the founder and C.E.O. of Grey Entertainment, an advertising and marketing company whose client roster included Warner Brothers Studios, ABC Entertainment, News American Corp., Harper Collins Publishers and a variety of theatre and arts companies. Professor Lieberman's first book, The Entertainment Marketing Revolution, was translated into several languages and voted the best business book by Fortune Magazine in Argentina. Its second edition was published in July 2013 under the title The Definitive Guide to Entertainment Marketing. Professor Lieberman received his Bachelor of Science in labor relations from Cornell University and his master's degree in marketing from NYU Stern.